I'm currently a design lead at Gusto.

I'm a design lead at Gusto currently living on Vancouver Island in Beautiful British Columbia, Canada. Prior to that I was at Wealthsimple and Uber.

During my time at Uber I started a YouTube channel to teach product design and user research to the next generation of designers. My videos have had over 1 million views and I'm humbled to be able to help these designers grow.

Before Uber I was working at Atomic, a small startup working on building the next prototyping tool. It was during this time that I also started the Design Life Podcast with my friend Charli Prangley. It's a show about design and side projects for motivated creators.

The best way to keep up with what i'm up to is to follow me on Twitter. If you're interested in my design teaching I recommend subscribing on YouTube or following me on Instagram.


Join my private community of over 200 designers and join us for livestreams, masterminds and connections via our Discord server.

Sign up to the waitlist to join my course, due for release in early 2023

Where I make videos about product design and user research

I share daily stories and posts!

A show about design and side projects, started in 2015 along with Charli Prangley.

Connecting design talent with companies who are hiring. Join over 300 designers in the collective. Companies can apply here.

Book some 1:1 time with me to discuss any current design or career related challenges or goals you have.

Subscribe to my biweekly newsletter for all the latest news and insights from Femke

Community Resources

Use this template to create a product roadmap and design planning sheet for you and your team.

Got a performance review coming up? Use this template to collect and present your work and impact.

A Figma deck template that you can use to document your project and share out with stakeholders.

Duplicate this Figma file at the beginning of your next project.

The fine print.

Share icon designed by Deemak Daksina for the Noun Project
Copy icon designed by Arthur Shlain for the Noun Project