Helping designers like you move from execution to influence

With a decade of experience working in product design roles at companies like Uber, Wealthsimple and Gusto, I'm on a mission to help driven designers move from pixel pushers to internal influencers.

If you're looking to grow within your role and become a strategic design leader, you're in the right place.

Quick links to get you started:

• Take my online course Product Strategy for Designers to learn how to build internal influence to get your design ideas approved and extend your impact beyond the canvas

• Join the waitlist for Level Up Club to get access to live community events, mentoring with Femke and discounts on design tools and resources (opening April 2026)

• Register your interest in my upcoming live group coaching program built for designers looking for long term, hands on guidance to become design leaders in their organization

• Browse recommended resources to help you get started in your design career

• Work with me and reach 150,000 designers through brand partnerships

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Designed and built by Femke using Webflow.

Last updated February 2026.

Land Acknowledgment
I acknowledge the land I live on – Victoria BC, land of the lək̓ʷəŋən peoples and the Songhees, Esquimalt and W̱SÁNEĆ peoples whose historical relationships with the land continue to this day. I acknowledge, recognize and deeply appreciate their historic connection to this place.
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