Develop your strategic influence as a Designer
Most designers get promoted for their craft. Then hit a ceiling at senior that skill alone won't break through. That's the gap I can help you close.
views
on YouTube
designers
at Gusto, previously Uber and Wealthsimple
of experience in product design
Start here
I want proven frameworks I can apply immediately
Best for:
Independent learners who prefer self-paced study
Designers seeking foundational strategic skills
Anyone wanting to start building influence immediately
Best for:
New design managers building leadership skills
Preparing for promotion to Staff or Lead designer
Anyone ready to invest in intensive, personalized growth
I accepted an offer for Senior Product Designer with Hubspot and I'll be moving to San Francisco!
Your great advice during the 1:1 mentoring calls and all your amazing videos helped me so much during my job hunt and interview preparation. I was so anxious and nervous for it but the 1:1s really helped me manage my anxiety and get through it successfully!
I really appreciated Femke’s clear, actionable approach to every part of the design process
It made it easy to apply what I learned to my current work, interviews, portfolio reviews, and even helped me land job offers.
To build confidence and level up strategic thinking — Femke's course is for you
If you're a designer wanting to build more confidence with decision making, level up your strategic thinking, and have more of an impact overall — Femke's course is for you.
Limited spots
Strategic Design Leadership Coaching
Cohort program for senior designers ready to build the strategic influence and executive presence that drives career advancement
9 months
15 designers
Group & 1:1 coaching
I spent six years going from intermediate designer to design lead — at Uber, Wealthsimple, and now Gusto — and built a framework for strategic influence along the way.
Along the way I've coached 500+ designers through career-defining transitions at companies like Shopify, Stripe, and Meta. Not by teaching them to design better — but by helping them make their thinking visible, their impact undeniable, and their voice heard in the rooms that matter.
What I've learned from 1,000+ hours of mentoring: the gap is almost never craft. It's always the strategic layer — knowing how to speak the language of the business, build influence across an organization, and position yourself for the opportunities you actually want.
That's what everything I build is designed to teach.
Designed at these companies
Videos covering design, strategy, and career growth, with practical tips and insights for you to apply in day-to-day work.
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I've learned so much from Femke's newsletter and YouTube channel and attribute successfully landing interviews, and ultimately a job. She just makes it so easy to digest and implement, always keeping you up-to-date on industry events and info, tools, and best practices.
Sara, Product Owner & Designer