Portfolio.

In lieu of a visual portfolio, I've outlined my resume below. If you're interested in seeing samples of my work this is available upon request.

Senior Product Designer, Wealthsimple

In 2021 I joined Wealthsimple, a Canadian fin-tech company who offers powerful financial tools to help you grow and manage your money. During my time at Wealthsimple I've worked on KYC, Onboarding and Platform initiatives like messaging and pricing & subscriptions.

Announcing the New Wealthsimple App.
Wealthsimple website • 2022

Product Designer, Uber Eats

In 2019 I transferred to the Uber Eats team to join the Merchant team focusing on Marketing and Ads. We’re responsible for creating marketing and ad products for our merchants to create campaigns to grow their store. This includes product such as promotions, loyalty programs and ads.

Uber Eats Stories
Uber Eats website • 2021
Uber Eats Ads
Uber Eats website • 2020
Uber Eats Loyalty Program
Uber Eats website • 2021
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Product Designer, Uber Money

During my time on the Uber Money team I focused on payments experiences for drivers all over the world. Most notably I worked on the Cash team helping design experiences for cash payments and collections in markets like Brazil, Mexico and India.

How payments work
Uber blog • 2018
How to take cash trips
YouTube • 2018
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Design Educator, femke.design

I began my YouTube channel in 2019 as a way to teach design to the next generation of designers. Today it has a little over 60,000 subscribers! My channel focuses on product design and user research. This has been a fun and rewarding side project as I've been able to connect with designers all over the world and help them grow in their design career.

design life logo

Host, Design Life Podcast

Design Life is a podcast about design and side projects for motivated creators. It was born after my host Charli Prangley and I, two serial side project addicts, saw a gap in the podcast market for a conversational show about design and the issues young creatives face, that was hosted by two women.

Design reviews and getting feedback
Episode 183 · April 21, 2020
Fulfilling your potential
Episode 172 · December 11, 2019
The project kickoff
Episode 161 · June 11, 2019
Making a career shift
Episode 110 · January 23, 2018
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Design Community Manager, Atomic

My design career started when I joined the startup Atomic, who was building a design and prototyping tool. During my time there I helped manage the Atomic design community by running events, meetups and creating video training and educational materials.

Learn How to Create a Prototype in Atomic
Envato Tuts+ · 18 July, 2017
Make a hi-fidelity prototype in Atomic
Creative Bloq · September 12, 2016